Doorway Pages 101
Doorway Pages were created simply as an entrance from search engines such as Google and Yahoo to a companys web site. The idea behind a doorway page is to create highly optimized pages that can be chosen and indexed by search engines, hopefully, ranking high and thus channel traffic to the site.
Wikipedia defines doorway pages as web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
Doorway pages are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking.
These types of pages normally look totally different from the rest of a web site.
Another type of doorway pages tends to use a method referred to as cloaking. They show a view of that page to the visitor, but different from the one provided to search engine crawlers.
A content rich doorway page must be constructed in a search engine friendly (SEF) way; if not, it may be construed as search engine spam possibly resulting in the page being banned from the index for an undisclosed amount of time.
These types of doorways use (but are not limited to) the following:
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CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
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